Aseel was established out of Afghanistan a little over three years ago. Since then, they have worked tirelessly to grow Afghanistan's artisan sectors and local economies harnessing eCommerce technology and a diverse, young team.

As the situation in Afghanistan worsens due to conflict and the changes that the country is facing, the body count and numbers of internally displaced peoples (IDPs) have increased considerably. Despite these challenges, the mission at ASEEL remains the same. They remain committed to improving the lives and livelihoods of all those in artisan communities and beyond throughout the entire country.

In addition to their usual support to Afghan artisans, they have launched the Aseel Emergency Response Portal through which people inside and outside Afghanistan can purchase necessary items in packages for families affected by war.

The packages include

·     Emergency Food Package

·     Emergency Infants Package

·     Emergency Life Package

·     and Emergency Medical and Hygiene Packages.

ASEEL's team on the ground has identified and started assisting four IDP camps in Kabul, Afghanistan, including Saray Shamali, Kart-e-Se, Shahr-e-Naw and Dasht-e-Barchi.

Anyone, anywhere in the world can download the   Aseel IOS and   Android mobile applications OR go straight to the Aseel Store to start contributing directly to the IDPs, who will continue to be the largest groups of victims from the conflict. Their team on the ground in Kabul will ensure these packages bought by you are delivered directly to IDPs in need, and together you can save lives.

All Aseel Profits Are Dedicated to helping Afghanistan

ASEEL commits to providing 100% of their profits to assist the refugees and the Afghan artisans as they live through this crisis. Through the end of 2021, 100% of ASEEL's profit will be given directly to displaced women and children and others affected by recent events.